10 times fashion and football met in harmony
So to celebrate the fact footy is finally coming home, we’re doing it in style, and have picked out our ten fave football/fashion moments to prove it…
waistcoat, what waistcoat?
Former England boss and Liverpool striker, Kevin Keegan was the king of football back in the 1970s. In true 70s fashion along with his shaggy perm, he did flares like no other.
from LAWNS to LONDON FASHION WEEK
Perhaps the most recent major football fashion trend, people went mad for Nigeria’s Eagles kit from Nike. As seen at LFW and on the field alike, it was a major hit.
the og power couple
Bobby Moore was captain of the England team when they won the world cup all those years back in 1966. But he wasn’t only a sporting hero, he and Tina were always suave AF. The old school Posh and Becks.
streetwear or pitchwear
Gosha Rubinsky loves a bit of controversy, so getting involved with the mad world of football kits was only a natural step for the designer. A big hit in the streetwear world and footy fans alike, it was a killer move for the wavy gang.
what team is that?
A favourite of the fashion world, fake-footy scarves are the way forward. Tap into Vetements and go all out with a thigh length wool number.
Wags with swag
Back in 2006, WAGs got more attention than football itself. We’re so here for Cheryl’s Ed Hardy top, Posh’s red England tank and their matching brown/blonde highlighted hairdos: the good old days.
’tis the season
Felicia Pennant brought us the perfect celebration of football and fashion through her zine, SEASON. Bringing together the two worlds, its aim is “to creatively showcase and empower women in modern football culture by giving them an honest voice and sharing their stories, opinions and style”. Check it out here.
a vintage vantage
Some of the best looks come through with the help of a vintage touch, and football fashion is no exception. Shot for HUNGER, photographer Elliott Wilcox brought us killer proof in a World Cup Special shoot, take a peek here.
Came through dribblin’
The French Man-United player loves a bit of low-key flexin’. Pogba posted this major look on his Insta fully kitted out in red Louis Vuitton x Supreme. Casual AF.
game, match and set
They somehow managed to make kitsch iconic with their garishly matching outfits. The early 2000s owes a lot of its trends to the lovely Posh and Becks.