Who says you have to go to the coast to catch some rays. AllSaints prove the city is where it’s at when it comes to sun worshipping and bikini bathing in their brand new London loving fashion film – which isn’t all that it first appears.

Championing summertime in the big smoke, their ‘Sun City’ short is a tribute to everything London has to offer in the current faint inducing heat wave. Clad in a smokin’ hot black ‘Ember’ bikini and leather ‘Walker’ jacket (albeit it briefly – soaring temperatures and biker jackets do not mix!), the blonde model looks as relaxed as if she were on a beach in the Maldives.

With a gritty guitar soundtrack and a vibrant urban backdrop, this witty offering encapsulates everything AllSaints is about. Adding to the summer city fever we’re in the midst of, the brand have even turned the ground floor of their Earlham St. store into a temporary beach, where you can relax and enjoy the film for yourself.

They may be all about the blacks, greys and browns but that certainly doesn’t stop this brand from having a whole lotta fun.

Fashion

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Fashion / Features

PUMA x MCQ

Published on 30 July 2014

We caught up with Andrew Rogers from McQ and Yassine Saidi at Puma, to talk about their exciting new collaboration.

Chanel: It wasn’t long ago we saw Chanel-clad models strutted down the super market aisles for Paris Fashion Week, and this time we see Cara Delevingne and Binx Walton take to the boxing ring in the new ad campaign. Karl Lagerfeld is known for his unusual location choices –a recent one was taking his cruise location to Dubai– so this one was to no surprise. Cara Delevingne, a regular with kick boxing sessions at NYC’s Gotham Gym, is a natural fit in this campaign shot by Karl Lagerfeld himself.

Fashion

Top 10 AW14 Campaigns

Published on 29 July 2014

When it comes to campaigns, the stakes are high. These are our top ten picks of those who got it right this season.