Who says you have to go to the coast to catch some rays. AllSaints prove the city is where it’s at when it comes to sun worshipping and bikini bathing in their brand new London loving fashion film – which isn’t all that it first appears.

Championing summertime in the big smoke, their ‘Sun City’ short is a tribute to everything London has to offer in the current faint inducing heat wave. Clad in a smokin’ hot black ‘Ember’ bikini and leather ‘Walker’ jacket (albeit it briefly – soaring temperatures and biker jackets do not mix!), the blonde model looks as relaxed as if she were on a beach in the Maldives.

With a gritty guitar soundtrack and a vibrant urban backdrop, this witty offering encapsulates everything AllSaints is about. Adding to the summer city fever we’re in the midst of, the brand have even turned the ground floor of their Earlham St. store into a temporary beach, where you can relax and enjoy the film for yourself.

They may be all about the blacks, greys and browns but that certainly doesn’t stop this brand from having a whole lotta fun.

Fashion

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Fashion

MFW: Gucci

Published on 17 September 2014

Gucci take us back to the Swinging Sixties and Seventies for SS15.

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Fashion

LFW: Ryan Lo

Published on 17 September 2014

Ryan Lo presented a tropical mermaid-inspired SS15 collection showing that all that glitters is in fact under the sea.

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Fashion

Get To Know: Timur Kim

Published on 17 September 2014

In the wake of his recent SS15 presentation, we interviewed the Russian/Korean designer about inspiration and the perfect selfie T-shirt.

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LFW: Meadham Kirchhoff

Published on 17 September 2014

Meadham Kirchhoff asked us to “reject everything” this season, but presented a collection that celebrated diversity in every sense of the word.

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Fashion

LFW: Peter Pilotto

Published on 16 September 2014

For SS15 the pioneers of digital print stepped out of their comfort zone, opting instead for a riot of colour and embellishment.

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Fashion

LFW: Tom Ford

Published on 16 September 2014

It was no surprise that Tom Ford’s SS15 collection oozed sex appeal.

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Fashion

LFW: Michael Van Der Ham

Published on 16 September 2014

Michael Van Der Ham offered up a fresh, light and highly wearable collection that was the very essence of springtime