Who says you have to go to the coast to catch some rays. AllSaints prove the city is where it’s at when it comes to sun worshipping and bikini bathing in their brand new London loving fashion film – which isn’t all that it first appears.

Championing summertime in the big smoke, their ‘Sun City’ short is a tribute to everything London has to offer in the current faint inducing heat wave. Clad in a smokin’ hot black ‘Ember’ bikini and leather ‘Walker’ jacket (albeit it briefly – soaring temperatures and biker jackets do not mix!), the blonde model looks as relaxed as if she were on a beach in the Maldives.

With a gritty guitar soundtrack and a vibrant urban backdrop, this witty offering encapsulates everything AllSaints is about. Adding to the summer city fever we’re in the midst of, the brand have even turned the ground floor of their Earlham St. store into a temporary beach, where you can relax and enjoy the film for yourself.

They may be all about the blacks, greys and browns but that certainly doesn’t stop this brand from having a whole lotta fun.




Women Fashion Power

Published on 29 October 2014

Today the Design Museum opens a new exhibition focusing on the power of women’s clothing choices.