Who says you have to go to the coast to catch some rays. AllSaints prove the city is where it’s at when it comes to sun worshipping and bikini bathing in their brand new London loving fashion film – which isn’t all that it first appears.

Championing summertime in the big smoke, their ‘Sun City’ short is a tribute to everything London has to offer in the current faint inducing heat wave. Clad in a smokin’ hot black ‘Ember’ bikini and leather ‘Walker’ jacket (albeit it briefly – soaring temperatures and biker jackets do not mix!), the blonde model looks as relaxed as if she were on a beach in the Maldives.

With a gritty guitar soundtrack and a vibrant urban backdrop, this witty offering encapsulates everything AllSaints is about. Adding to the summer city fever we’re in the midst of, the brand have even turned the ground floor of their Earlham St. store into a temporary beach, where you can relax and enjoy the film for yourself.

They may be all about the blacks, greys and browns but that certainly doesn’t stop this brand from having a whole lotta fun.


Versace. Versace’s 2011 collection for the Swedish fashion retailer referenced the label’s glamorous archive. Featuring a range of loud prints, bold colour and lots of studs, both the 40-piece womenswear line and 20-piece men’s line caused quite a stir and sold out instantly. Kanye West was seen wearing the line’s exotic bomber jacket way ahead of the launch!


Top Five: H&M Collaborations

Published on 14 April 2014

In light of yesterday’s news that Wang will be the latest designer to work with H&M, we count down their top five high end collaborations.

Supreme SS ’12. For Spring 2012, streetwear giants Supreme used Kate Moss as their poster girl, which also lead to a t-shirt being made featuring the image. Surprise surprise the t shirt sold out everywhere, proving that whatever she touches turns to gold.


Top Ten Kate Moss Campaigns

Published on 10 April 2014

With Kate’s  new line with Topshop due for release in May, we celebrate our love for the style icon with our top 10 Kate Moss advertising campaigns.