[I]n 1893, Frédéric Boucheron became the first contemporary jeweller with an address in Paris’prestigious Place Vendôme. The store’s sparkling frontage dazzled Parisian high society, paving the way for the Place to become the essential destination for luxury that it is today.
Now, 125 years later and on the 160th anniversary of the founding of the haute jewellery house, Boucheron launches Vendorama, an immersive new exhibition celebrating its history and craftsmanship.
Inspired by Jules Hardouin-Mansart – the architect who designed Place Vendôme, the brand will take over a private residence he designed in the Monnaie de Paris and Mansart Gardens on Paris’ Left Bank.
Led by live actors (and the maison’s resident cat), there will be a chance to experience the creation of a fine jewellery piece from the initial idea to the moment of reveal. Animated, digital books in the library will share stories from the maison’s history, with over 250 iconic pieces of Boucheron’s finest bling on display.
Expect a whole lot of glamour, whimsy and charm.
Relive the storied history of Boucheron via the vintage ads below and book your free ticket for the Vendorama exhibition here, which runs in Paris from January 12th – 28th