[H]elmut Lang’s enduring legacy can be traced back to it’s early ‘90s-mania origins – a brand who blended bondage gear, minimalism and high-low culture n spectacular fashion. Hood By Air’s Shayne Oliver’s buzzed about S&M take on the iconic label during NYFW in September was a love letter to classic Lang: feat. sexy-cool leather vests, heavy chains, and even some o-ring thongs for the boys. And taking the ‘underwear as outerwear’ trend to a whole new level, you can now get your hands on those brassiere-shaped handbags.
The provocative arm candy, which costs $635, debuts at the same time as Part One of the brand’s SS18 campaign – shot by Danish visual artist Nicolai Howalt – is released (in which models faces are streaming with tears).
“What I liked the most was that [Lang made] staples, just things you needed. And everything else was built on some sort of fetishistic idea,” Oliver told Vogue.com. “That’s the only thing I brought back. I just wanted to bring back the vibe of sensuality.”