Check out WAH Nails and The Full Service’s London Pride campaign ‘Finger’s Up’

July 7, 2018

Manicures that say equality for all? WAH London and  creative agency The Full Service have nailed it, joining forces to put their fingers up to ignorance and show some liberated love for pride 2018 for the campaign ‘Fingers Up’. With stills by Vicky Lawton and film by Jordan Rossi, this project is set to deliver a powerful message of inclusivity, featuring some inspirational figures, and of course, some next-level nail inspo.

“We are excited to join forces with The Full Service to come up with this year’s Pride campaign ‘Finger’s up’”, said WAH’s team. “We acknowledge Pride is just more than rainbows and parties (even though we love those two things).”

“When The Full Service reached out to us with the concept we wanted to work alongside members of the LGBTQ community to support them and Pride was a good time to launch this campaign. We wanted to use our platform to celebrate the people (some of which work at WAH) at the forefront of this campaign and let their voices be heard. Tete Bang, Tayce, Charlie Craggs, Mélanie Lehmann, Ed Munro and Shay encompass the WAH vibe and what we are about!”

“This is about them, for them and others like them. They are aspirational, super cool individuals who aren’t afraid to be loud and extra. They aren’t afraid to be themselves or speak up and speak out against the discrimination that attempts to silence and suppress them!” Check out the full campaign in our gallery below.