Last month, Westminster graduate Roberta Einer showed a detailed collection in bubblegum pink and baby blues, drawing on a mix of influences, from traditional Slavic techniques to cheerleading and school uniform.
Before she launches her own line in September, we caught up with Roberta to learn more about developing the collection, working at McQueen and what else the future holds.
Your designs incorporate a range of different textures, what inspired you to develop the techniques you use? How long did they take to master?
Research into traditional Slavic embroidery, weave and knit techniques, and Soviet poster graphics were two of my main starting points when it comes to the textiles that I used. It took a while to adapt very traditional techniques in a modern way, and I got help from an embroiderer from a small Estonian village who worked with me over the three months that I was developing embroidery and making my collection.
Your graphics are very modern and tend to reference teen/pop culture. From where do you draw inspiration? What images did you have on your mood board before starting to develop the collection?
Teenage years are so naive, carefree and beautiful, and I really wanted to get that feeling across through my collection. I did extensive research into both Soviet as well as USA teen imagery – letterman jackets, cheerleaders, Soviet school uniforms, pom-poms, ribbons in girls’ hair. I love collaging, so through collages I created my own story merging these two completely different stories into one that made sense for me completely.
What inspired your choice of colour palette for your graduate collection?
I just really wanted to make something that was beautiful and fun. Something that every girl would want to wear, even if she hasn’t admitted that to herself yet. Bubble-gum pinks and baby blues with a soft touch of turquoise felt just perfect for that.