What was the starting point for this collection?
The concept of RITUAL was the starting point for AW18. We explored the notion of formal dressing and for ceremony; the traditions for men and women, nostalgia and the definition of ‘dressing up’ in a contemporary setting. Having researched the ceremonial dress codes of Asian cultures, especially the hakama trousers of traditional Japanese cultural events, the concept of layering became a key focus for the new collection. On-going APHID signatures, mixed with the classic suit inform a shifting silhouette of pieces which can be worn together or styled independently.