Amongst a sea of high street fashion brands French Connection have long been synonymous with an iconic campaign – anyone remember when their eyebrow raising FCUK campaign launched back in 2004 prompting headlines like ‘What the FCUK ads are about’?

Well, their AW13 campaign, which officially launched at The Full Service French Connection party last night, looks set to be just as memorable. Shot by Rankin and devised by The Full Service, the new collection is shown through a series of stages, quite literally from sketch to store.

Firstly all models, including Hunger favourite Harvey Newton Haydon, were shot completely nude before Jelly illustrator Jo Bird sketched the Autumn/Winter collection onto printed out images of the models, who were finally photographed wearing the actual pieces from the collection.

Shot in black and white the campaign manages to maintain French Connection’s dry sense of humour while safeguarding the brand’s reputation for innovative design lead fashion. Like they say, French Connection don’t follow trends, they make them. Kudos, we say.

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Fashion

Versace. Versace’s 2011 collection for the Swedish fashion retailer referenced the label’s glamorous archive. Featuring a range of loud prints, bold colour and lots of studs, both the 40-piece womenswear line and 20-piece men’s line caused quite a stir and sold out instantly. Kanye West was seen wearing the line’s exotic bomber jacket way ahead of the launch!

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Top Five: H&M Collaborations

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In light of yesterday’s news that Wang will be the latest designer to work with H&M, we count down their top five high end collaborations.

Supreme SS ’12. For Spring 2012, streetwear giants Supreme used Kate Moss as their poster girl, which also lead to a t-shirt being made featuring the image. Surprise surprise the t shirt sold out everywhere, proving that whatever she touches turns to gold.

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Top Ten Kate Moss Campaigns

Published on 10 April 2014

With Kate’s  new line with Topshop due for release in May, we celebrate our love for the style icon with our top 10 Kate Moss advertising campaigns.