Amongst a sea of high street fashion brands French Connection have long been synonymous with an iconic campaign – anyone remember when their eyebrow raising FCUK campaign launched back in 2004 prompting headlines like ‘What the FCUK ads are about’?

Well, their AW13 campaign, which officially launched at The Full Service French Connection party last night, looks set to be just as memorable. Shot by Rankin and devised by The Full Service, the new collection is shown through a series of stages, quite literally from sketch to store.

Firstly all models, including Hunger favourite Harvey Newton Haydon, were shot completely nude before Jelly illustrator Jo Bird sketched the Autumn/Winter collection onto printed out images of the models, who were finally photographed wearing the actual pieces from the collection.

Shot in black and white the campaign manages to maintain French Connection’s dry sense of humour while safeguarding the brand’s reputation for innovative design lead fashion. Like they say, French Connection don’t follow trends, they make them. Kudos, we say.

Follow The Full Service on Twitter here

And see more pictures from the launch party of The Full Service Tumblr

www.thefullservice.co.uk

www.frenchconnection.com

Fashion

Paris Fashion Week SS15

Fashion

PFW: London Loves Paris

Published on 01 October 2014

We teamed up with some of our favourite London-based designers to host an exclusive party at Paris Fashion Week.

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Fashion

PFW: Iris Van Herpen

Published on 01 October 2014

Merging the fields of art and science, the Dutch designer presented a collection inspired by a recent visit to CERN.

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Fashion

PFW: Louis Vuitton

Published on 01 October 2014

Nicolas Ghesquiere’s second outing more than stood up to its impressive surroundings.

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Fashion

PFW: Chanel

Published on 01 October 2014

Karl started a riot on the runway, but the clothes were what really did the talking.

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Fashion

PFW: Saint Laurent

Published on 30 September 2014

Hedi Slimane mixed grunge and glam, creating yet another achingly cool collection.

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Fashion

PFW: Givenchy

Published on 29 September 2014

Thigh high leather boots, corsets and chokers gave Ricardo Tisci’s SS15 collection a strong, sexual feel.

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Fashion / Photography

Now Showing: Part Two

Published on 29 September 2014

We shine a light on some of our favourite brands on the Paris schedule by sharing the next section of our Hunger 7 collections story.