Hoping to be Scandanavia’s biggest export since Ikea, we get to know Beatrice Eli, the quick talking Swede whose melancholic pop EP ‘It’s Over’ has got the critics all in a twist.

YOU’VE BEEN DESCRIBED AS EMO RNB, DO YOU THINK THAT’S AN ACCURATE DESCRIPTION OF YOUR SOUND?

Hmm, the EP is a bit emo I guess but I think the album as a whole (what it looks like now anyway) is a bit happier, or should I say more humorous. I think there’s RnB in what I do but also hip-hop and soul within a pop-frame.

WHAT’S INSPIRED YOUR EP, ‘IT’S OVER’ , MUSICALLY AND LYRICALLY?

It’s a collection of songs I’d written in quite a long time span so it’s different influences and experiences I’ve had, in the last three years or so. It’s not a body of work that happens in a certain period which makes it hard for me to pinpoint exactly what inspired the EP.

THE EP HAS BEEN OUT IN YOUR NATIVE SWEDEN FOR ABOUT SIX MONTHS – WHY IS THE TIME RIGHT TO RELEASE IN THE UK NOW?

The Sweden thing happened first kind of by mistake – we didn’t plan that support and the subsequent label deal with Razzia. When it happened, it felt right to get the love on home turf and then take on the UK. The time is right now because I’ve shown love to the homeland, now it’s time to conquer the world!

HOW DO YOU THINK PEOPLE WILL RESPOND TO YOUR MUSIC? AND HOW DO YOU WANT THEM TO?

Hopefully it makes them feel something – if that’s empowerment, sadness, happiness, whatever, that’s secondary. As long as it awakes something, I can’t stand “feelingless” music.

YOU’VE SAID THAT YOUR SOUND IS EMOTIONAL AND INTENSE – DO YOU DRAW ON REAL LIFE EXPERIENCES AND EMOTIONS TO ACHIEVE THIS?

Yeah I definitely draw on things in my life and the life of people around me. Everything on the EP I’ve actually gone through.

WHAT CAN WE EXPECT FROM THE ALBUM?

Soul and RnB and hip-hop in a Swedish dress – but all heavily pop-infused. Lyrically I like realism, I’m not much of a metaphoric writer. Honesty is what I aspire to.

WHO INSPIRED YOU GROWING UP?

Alicia Keys, Gwen Stefani, Spice Girls and Janet Jackson to name a few. Some pop greats!

SWEDEN’S BIGGEST MUSICAL EXPORT IN THE PAST FEW YEARS HAS BEEN ROBYN, WHAT MAKES YOU DIFFERENT?

Well I don’t think we make that similar music. Don’t get me wrong I love Robyn. I think what we have in common is that melancholic and bittersweet vibe to our music but sound wise I think we’re quite different.

YOU STARTED RELEASING MUSIC ON MYSAPCE IN 2006, DO YOU THINK THE INTERNET IS A GOOD WAY FOR PEOPLE TO ‘MAKE IT’ THESE DAYS – WOULD YOU ADVISE IT?

Yes the internet is it! It’s where most people find and listen to music nowadays so you need to be on there to make an impact.

HOW DO YOU SEE YOUR CAREER PROGRESSING – WHAT ARE THE GOALS?

I’m very focused on getting the album right. I’ve been working on it for so long now, I really want it to be perfect. Hopefully people will understand my point of view and like what I’ve done! I’d love to tour, I love showcasing what I feel in lyrics and melodies but I think the live part of it adds another dimension I don’t get from just writing and that the listener doesn’t get from just listening at home.

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