Here’s what happened at Reebok x Hunger’s epic 90s party

We took a trip back in time last night, to the era of Britney, bucket hats and baggy clothes. Pure 90s vibes were in full effect as Reebok Classic took over the Southbank with ‘Play On’ – an immersive house party to celebrate the relaunch of iconic retro sneaker – the Aztrek.
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Set to a soundtrack of throwback tunes provided by NTS, guests snacked on chicken kievs while playing arcade games, learned how to create 8Bit artwork and raved into the night sipping on Bacardi cocktails and beer from Camden Brewery.

Hunger recreated a 90s teenage bedroom for the ultimate photo shoot experience – complete with wall-to-wall posters, throwback phones and Saved The Bell-inspired furnishings. Styled by our fashion team, guests including singer Tallia Storm and Insta queen Joanna Kutcha brought the flavour in rare pieces from the Reebok archive. With inflatable backpacks, tinted glasses and a whole lot of lycra, there were some seriously fly looks.

Take a look at what went down in the gallery below, and see the new Aztrek range over on the Reebok website.

PhotographersMicaela McLucas and Neil Bennett
PolaroidsMicaela McLucas
StylingKim Howells and Chantal des Vignes
Styling assistanceJessica Midwinter
Set designMarco Turcich, Kenzo Yeo-Donaldson and Amelia Tavenner
ProductionZoe Roberts and Bridget Vuillermin
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