[F]rom Versace’s thinly veiled Clueless references to Saved by the Bell-inspired beauty editorials from Rankin, nineties nostalgia is alive and well in the fashion world. The latest retro reboot will fill your hearts with joy, more so for those who remember a time before smartphones, hyper-filtered selfies and seeing the world through Instagram.
Say hello (again) to Polaroid Originals’ ’96 Cam: a special limited-edition vintage refurbished Polaroid camera, billed as a love-letter to the 1990s from the brand which helped define the era. The special edition accessory, which comes in both ‘Jazz Red’ and ‘Fresh Blue’ is limited to 2,000 cameras worldwide, with each part of the camera “carefully cleaned and reconstructed.”
“In today’s fast-paced, digital world a tangible object outside of a smartphone or computer screen is a valued artifact,” the brand shared in a statement. “An analogue instant camera can’t connect to the internet or post to social media. But the 5,000 chemical reactions that take place every time the shutter clicks, create an original photo that is impossible to reproduce. It’s an object you can hold in your hand, put on your fridge or share with a friend. Like you did in the 90s.” Sold.
The 96 Cam custom vintage Polaroid camera by Polaroid Originals is available at polaroidoriginals.com and at selected premium lifestyle retailers, £179.99