[I]AMDDB has been on the rise over the last year with her unique sound. From high end to sports luxe, she rocks it, so it’s no surprise that her badass style has put her on the fashion radar too. A lover of retro sportswear and all things 90s, her latest starring role as the face of Diadora’s SS18 collection seems like a perfect fit.
Shot by photographer Nicolas Prado, the new campaign features three up and coming musical talents – IAMDDB, Italian artist Rkomi and singer Joan Thiele. Inspired by the defiance and strength of today’s youth culture, the campaign visuals follow a battle on the streets of Lisbon, complete with masks, parkour and fast cars.
Diadora continues to update streetwear favourites for this season – the iconic tracksuit gets a colour remix in pastel hues for women, while the menswear collection embraces a classic monochrome palette.
Watch the campaign video here and see the full SS18 collection below.