[T]he new casting heroes? Non-conventional models who celebrate individuality, diversity and authenticity. This was all the more apparent in Nike’s Shield Running collection. Starring rising talent in the music, fashion and art world signed with alternative modelling bureau Anti-Agency, the sports brand showcase the clear shift in running culture for the next-gen cool kids. Case in point: the rising London-based music producer to know Tommy Blue, who creates “a mix of alternative rap and psychedelic rock” for his band KruTribe. Hunger spoke exclusively with the 19-year-old creative to talk personal style, playlists and streetwear as empowerment…
Hi Tommy! How was it shooting with Nike for their new Shield Running collection?
It was really fun. We felt like we owned the streets of Peckham, we got such a high from racing about the streets! From styling point it was a unique experience, exploring the blend with sportswear and casual clothing, I didn’t expect the running kit to feel so much like something I would usually wear.
Why do you think sportswear and fashion have such a strong relationship?
Sport has had a huge re-emergence for people my age, we use it to feel empowered and to socialise and so it has become more integrated with our everyday life. There is no difference to us, if it is the latest football boots or the new Air Force 1s, we take huge pride in what gives us confidence and makes us feel good. Running used to be a huge part of my life. I used to do long distance running and was really good at it. I now go for shorter and quicker distances, and see how far as I can go just to keep the stamina up.