“I was a big fan of Ed’s work and he’s been wearing the brand for a long time now,” he says. “I wanted to allow him to reinterpret and direct how our clothes could be seen. I said ‘I want you to create your art and [have] your characters wear my clothes.’ I wanted it to be all him – art rather than fashion.” The result is a series of supernatural photographs, brought to life through a cast of diverse somebodies: the prince and princess, the librarian, the anti hero – a Replicant man, a villain and a troubled young prince. The stories will play out on social media @berthold_uk, uniting the roles of authorship and identity, exploring how we value both IRL and URL, whilst exploring themes of friendship, destiny and legacy.
“Raimund’s work I’ve always thought of as very sci-fi,” Ed Fornieles says, sipping tea in his Soho studio. “To me, it has a dress up quality about it. I was looking at films like Blade Runner and Ghost in the Shell. But in terms of landscape, this technological future is quite poignant at the moment. I was also looking at the influencers themselves; trying to tap into people and their aesthetic.”