Kate Moss just designed a Cinderella-style jelly trainer

In support of London Pride, adidas has teamed up with It-boy DJ Fat Tony to recruit a roll-call of global creators from the LGBTQ+ community and allies including Kate Moss, Naomi Campbell, Marc Jacobs and Pharrell Williams – re-imaging the iconic Samba trainer through the theme of ‘Prouder’. Our favourite? We’re into Mossy’s Jelly style (below): Cinderella’s footwear of choice if she had a penchant for 2k18 streetwear.

The unique shoes will be on display in a unique exhibition and auctioned off on eBay (via its charity programme starting July 3rd for 10 days) in support of the work of the Albert Kennedy Trust, who provide safe homes and support to LGBTQ+ youth people facing homelessness.
“I have been involved in activities around London Pride in some shape or form since the late 1980s,”curator and organiser Fat Tony says. “I wanted to create something with adidas that really spoke to where we are today by envisaging a new notion of Pride as being one with no labels; and how we as a community alongside our allies can push things further still – hence the concept of ‘Prouder’ – celebrating Unity, Equality and Originality – bridging us all.”