Following Jane Fonda’s lead, Ashish’s girls were strong, self-assured women, comfortable with their sexuality and allure. Parkas and fur coats hung confidently off one shoulder over sparkling lace-trimmed slip dresses, whilst other girls wore fur-edged camouflage shorts teamed with tiny spaghetti strap vests and bra tops or frayed bleached denim with lace-up gaps. “I just wanted to make a statement about women having the power to dress sexily and powerfully and not be labelled,” the designer explained backstage. “I think it’s fascinating that the minute a woman dresses overtly sexily she’s given a label which is not always necessarily nice. I wanted to make a statement about having that freedom. I think it links in with the whole free the nipple on Instagram and the slut walks.”
Last season Ashish’s glittering rainbow and snakeskin collection was a playful take on urban glamour and his designs often reflect the tongue-in-cheek, colourful energy of London fashion. However, the designer is adamant that despite popular belief about his brand there has always been a deeper aspect to his clothing: “I think people perceive it as fun and loud but I’ve never been like that, there’s always been a slight dark side to the collections that has been harder to read. I think this season I really wanted to step that up because I really love that side of it. It’s taken me a while to do something so overtly sexy because I wanted to be able to do it justice. I felt this was the right season for me with creative and organic development.”
Whether Ashish’s pimp furs, sexy slips and thigh high boots are as easy to wear as his previous pieces remains to be seen but we admire and support his promotion of female empowerment and freedom to dress how we choose. Sex certainly sells so this collection may just be as popular as ever.