She’s already a fan of the French fashion house and is often seen donning their wares for many of her red carpet appearances – remember the red peplum she wore to last year’s Oscars? Now it would seem Louis Vuitton are repaying Michelle Williams the favour by appointing her as the new face of their upcoming Autumn/Winter 2013 campaign.

In her first major role as a luxury label ambassador the 32-year-old looks like she’s taking it all in her pixie-crop stride. With ruby red lips and in demure black attire, the actress poses with a selection of the brand’s iconic leather handbags, captured by legendary German fashion photographer Peter Lindbergh.

Although Williams briefly undertook an endorsement deal for cult brand Band of Outsiders, who are most notably recognised for their Polaroid style campaigns, her recent partnering with the institution that is Louis Vuitton sees her make a further move up the A-list fashion ladder.

The Marc Jacobs-designed collection is given a further twist in this simple, contemporary campaign that should appeal to working mothers (like Williams) and hardened fashionistas alike. A world away from the borderline seedy catwalk show, the understated nature of the images bring laidback cool to a range that will undoubtedly be flying out the doors when the campaign hits in September.

For Williams, this could prove to be another pivotal move in her career, utilising her fresh-faced looks once again to get closer to the goal of global domination. As fans of the complex, charming actress, we heartily approve.





Women Fashion Power

Published on 29 October 2014

Today the Design Museum opens a new exhibition focusing on the power of women’s clothing choices.