She’s already a fan of the French fashion house and is often seen donning their wares for many of her red carpet appearances – remember the red peplum she wore to last year’s Oscars? Now it would seem Louis Vuitton are repaying Michelle Williams the favour by appointing her as the new face of their upcoming Autumn/Winter 2013 campaign.

In her first major role as a luxury label ambassador the 32-year-old looks like she’s taking it all in her pixie-crop stride. With ruby red lips and in demure black attire, the actress poses with a selection of the brand’s iconic leather handbags, captured by legendary German fashion photographer Peter Lindbergh.

Although Williams briefly undertook an endorsement deal for cult brand Band of Outsiders, who are most notably recognised for their Polaroid style campaigns, her recent partnering with the institution that is Louis Vuitton sees her make a further move up the A-list fashion ladder.

The Marc Jacobs-designed collection is given a further twist in this simple, contemporary campaign that should appeal to working mothers (like Williams) and hardened fashionistas alike. A world away from the borderline seedy catwalk show, the understated nature of the images bring laidback cool to a range that will undoubtedly be flying out the doors when the campaign hits in September.

For Williams, this could prove to be another pivotal move in her career, utilising her fresh-faced looks once again to get closer to the goal of global domination. As fans of the complex, charming actress, we heartily approve.

 

Fashion

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Fashion

MFW: Gucci

Published on 17 September 2014

Gucci take us back to the Swinging Sixties and Seventies for SS15.

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Fashion

LFW: Ryan Lo

Published on 17 September 2014

Ryan Lo presented a tropical mermaid-inspired SS15 collection showing that all that glitters is in fact under the sea.

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Fashion

Get To Know: Timur Kim

Published on 17 September 2014

In the wake of his recent SS15 presentation, we interviewed the Russian/Korean designer about inspiration and the perfect selfie T-shirt.

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Fashion

LFW: Meadham Kirchhoff

Published on 17 September 2014

Meadham Kirchhoff asked us to “reject everything” this season, but presented a collection that celebrated diversity in every sense of the word.

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Fashion

LFW: Peter Pilotto

Published on 16 September 2014

For SS15 the pioneers of digital print stepped out of their comfort zone, opting instead for a riot of colour and embellishment.

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Fashion

LFW: Tom Ford

Published on 16 September 2014

It was no surprise that Tom Ford’s SS15 collection oozed sex appeal.

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Fashion

LFW: Michael Van Der Ham

Published on 16 September 2014

Michael Van Der Ham offered up a fresh, light and highly wearable collection that was the very essence of springtime

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Fashion

LFW: Burberry Prorsum

Published on 16 September 2014

Our Womenswear Fashion Director Kim Howells notes that it’s all about the denim jacket for SS15.