They first came to our attention last year with the release of their award nominated video ‘Better Energy’ and then shot back into our line of sight earlier this year when they remade a video for the single – whilst drunk. A genius move. Their latest EP, ‘Better Than Ice Cream’, might be quite the claim, but we think Moones might be worth the hype. As do they.
YOUR NEW EP IS TITLED ‘BETTER THAN ICE CREAM ‘, IS IT REALLY?
Yes that’s correct it’s better. The name is there to give people a point of reference in terms of the quality they should expect.
YOU’RE BECOMING WELL KNOWN FOR INNOVATIVE MUSIC VIDEOS, WHERE DOES THE INSPIRATION COME FROM?
It doesn’t take that much. People are just unrealistic but also in denial about the powers that reside within them. You just have to pull your hair out for a bit, think beyond the first five ideas and keep asking “why would anyone give a shit about watching this?” Always ask that question and you’ll get something half decent. It needs to be compelling. If someone is describing your idea down the pub, is it compelling enough to drive people to find it and watch it? Acid test that.
WHY IS A GOOD MUSIC VIDEO SO PIVOTAL TO A BAND’S SUCCESS?
It probably isn’t the only path up the mountain but it’s one way of doing things. Another could be to create a shit hot live show. Good music videos are a nice quick way of getting exposure on a global scale though so there’s a lot to be said for ’em.
WHAT’S THE BEST AND WORST VIDEO YOU’VE SEEN FROM A FELLOW MUSICIAN LATELY?
Most of Die Antwoord’s videos are liked by us. The new Tom Kuntz MGMT film is pretty free and easy too. Most videos, even those considered good, are boring wallpaper featuring fashionable people doing fashionable things in fashionable locations shot on fashionable formats. It’s weird that most bands are happy with putting that stuff out. Ideally the whole journey should be an artistic one spent scaring the shit out of yourself and others until death.
IS THERE ANYTHING YOU WANT TO DO IN A VIDEO BUT CAN’T?
Poppers. We’d love to do poppers. But our parents would be ever so disappointed.
YOUR DESCRIBED AS ‘INDIE POP EXPERIMENTALISTS’ – WHY IS IT SO IMPORTANT TO YOU TO EXPERIMENT WITH SOUND? IS THAT SOMETHING THAT MUSIC THESE DAYS IS LACKING?
It’s important for the band first and foremost. If you repeat the same kind of thing too much you get bored of the process then the whole recording sounds lacklustre and lacks that higher quality that people get all excited and weird about. You wouldn’t find an iconic architect popping up the same building over and over again. He’d become bored stiff and her original building would lose its impact. Same thing.
HOW DO YOU BALANCE EXPERIMENTAL WITH COMMERCIAL – SURELY THE BOTTOM LINE IS ABOUT SELLING RECORDS?
Yeah we absolutely need to explode into a cultural phenomenon and we will. In order to do this you need some mum-friendly records up your sleeve. And God strewth we do. We got cheesy songs, we got sleazy songs. Gaga is a good example isn’t she? She makes palatable stuff and challenging stuff under the same umbrella.
HOW IS THE STATE OF BRITISH MUSIC, IS IT AS DIRE AS SOME PEOPLE ARE SAYING?
Don’t know. But there’s a lot of people peddling round in circles. If you had a recording in the 70s you’d already jumped through a million hoops. These days everyone has a band and a cool recording. We’ve got big plans to shake shit up so everything seems a bit boring and safe from our perspective. Only a handful of people and bands are in this primarily for an artistic journey and experience. Put that first and all the fame and sex and cocktails and illusionary nonsense will come. Most people invert this paradigm and the quality of what they’re doing suffers. But most people are just normal, healthy folk without chips on their shoulders. Powerful artists often suffer in other areas of life. If the world was full of them it’d suck.
YOU ALL HAVE VERY DIVERSE MUSICAL BACKGROUNDS, HOW DO YOU COMPLIMENT EACH OTHER MUSICALLY?
It’s a big clash. Clashes are great though. Ever tried maple syrup slathered on bacon? It’s disgusting!
HOW DO YOU SOLVE CREATIVE DIFFERENCES?
There isn’t any because there’s no rules or expectation of what we should or shouldn’t be producing. It’s not difficult. You just have to stop trying to define what you’re doing and all that nonsense disappears. We’re not fucking infants for fucks sake..but if you are and cannot get over yourselves try paper, scissors stone.
DESERT ISLAND QUESTION – WHAT THREE THINGS WOULD YOU BRING AND WHAT DOES IT SAY ABOUT YOUR PERSONALITY?
We would take a survival kit, a first-aid kit and a tent. This is what it says, it says: Three sensible young men are inhabiting this desert island together. Above all else these three young men desire to live a sustainable and balanced future together with as little drama and problems as possible.
WHAT’S THE ULTIMATE GOAL?
Realising ourselves and giving others back to themselves. Same as Gandhi, Jesus, Muhammad etc. Standard evolutionally, cliche stuff.
Download the EP at: www.moones.co.uk