Our verdict: An invite arriving on a prescription note along with a bottle of pills (but relax, just tic-tacs) had many believing that for SS17 we’d be taken to the Moschino hospital ward for SS17, complete with sexy scrubs and candy stripers. This time, though, Jeremy Scott wasn’t quite so literal. The pills were actually in reference to Valley of the Dolls, with the collection influenced by the idea of facade. Here this was created through a paper doll theme and inspired by polished on the outside, hollow on the inside book characters but one could perhaps even conclude that Scott was riffing on the idea Instagram vs reality that creeps into our lives via our screens daily. A ceremony of facade indeed. or as show notes said, “What you see and what you get are never in sync”.
This manifested in a cleverly constructed collection – faux-kini bodies that played with perception, a bow-tied trench coat that was only printed to look closed, hot pants over fishnets that were actually leggings and trompe l’oeil detailed dresses where, if you looked closely enough, you may see a spare hand clutching a purse that does not belong to the model’s body. And the prescription pillbox clutch? A future bestseller.
Best moment: Irina Shayk closing the show in an optical illusion blue gown that made her look like Prom Queen Barbie on Xanax.
Who walked: Err, everyone. Gigi and Bella Hadid, Anna Cleveland, Binx Walton, Sara Sampaio Molly Bair and Irina Shayk got all dolled up for Jeremy Scott.