Our verdict: Philipp Plein’s SS17 show was part fashion show, part Katy Perry music video and part acid trip but probably the most memorable thing we’ll see in Milan, maybe even ever. Let’s start with the set. There was a giant gnome, a 30ft flamingo, several candy houses, a huge inflatable pink dog, an even bigger boombox, oversized magic mushrooms and cherries and, finally – the pièce de résistance – an enormous chair lift merry go round that the models rode at the end of the show while being serenaded by Fat Joe. This made Zoolander look like amateur hour. Throw in a set by Fergie, several greased up hunks and a load of children running wild in bespoke Philipp Plein and you’d forgive us for not actually noticing when the first look hit the runway.
But to the clothes, the actual reason for this spectacle. Whereas Plein’s collections in the past have been somewhat predictable and often a take on the punk theme, SS17 veered in a different direction. A ghetto fabulous one. Inspired heavily by hip hop culture and the 80s Plein’s girls – his Alices in Ghetto Land – wore denim hot pants, sky high heels, embellished trainers and thick gold chains. Then there were super-shiny gold suits, thigh split shirt dresses worn with waist belts and some rather sexy tracksuit bottoms that will be on every Kardashian’s Instagram in no time. Philipp Plein is divisive in fashion circles, he always has been, but come next season there’s no denying that the Milan catwalk will definitely be missing its blingiest star.
Best moment: Oh come on only one? Let’s start with the 30ft gnome with ‘pimp’ written across his chest, segue into the flying chair merry go round by way of the muscled men washing cars on the runway and end with the twerktastic performance by Fergie and Fat Joe being wheeled out at the end in a muscle car. Where else do you get a show like that?
Who walked: Models Sara Sampaio and and then, Paris Hilton. Because why not?