The humble fashion film has evolved of late. No longer are we satisfied with a beautiful woman/man in beautiful outfit swaying nonchalantly to a beautiful soundtrack; that’s so fashion film 101. Instead fashion films are gravitating more and more towards narrative structures, complete with A-list casts, dialogue a plenty and, well, an actual point. Already this year we’ve had stellar examples from Prada, whose Wes Anderson short Prada L’Eau had us all chuckling, and Rodarte, who took the sci-fi route with This Must Be the Only Fantasy. And now Salvatore Ferragmo are the latest fashion brand to release their film, Walking Stories starring Kaya Scodelario and Tom Ellis.

Directed by Luca Guadagnino, Walking Stories is a romantic comedy that travels through cities relevant to Salvatore Ferragamo’s history, from LA where he became ‘shoemaker to the stars’, to Florence where he returned in the 1920s. The love story is full of unexpected twists, revelations and coincidences, and even features a cameo from legendary Hollywood actress Lauren Hutton.

The film will be released in eight parts twice a week from today and can be viewed on the Salvatore Ferragamo website. Who needs TV anyway?

Watch the first part of Walking Stories here













Versace. Versace’s 2011 collection for the Swedish fashion retailer referenced the label’s glamorous archive. Featuring a range of loud prints, bold colour and lots of studs, both the 40-piece womenswear line and 20-piece men’s line caused quite a stir and sold out instantly. Kanye West was seen wearing the line’s exotic bomber jacket way ahead of the launch!


Top Five: H&M Collaborations

Published on 14 April 2014

In light of yesterday’s news that Wang will be the latest designer to work with H&M, we count down their top five high end collaborations.

Supreme SS ’12. For Spring 2012, streetwear giants Supreme used Kate Moss as their poster girl, which also lead to a t-shirt being made featuring the image. Surprise surprise the t shirt sold out everywhere, proving that whatever she touches turns to gold.


Top Ten Kate Moss Campaigns

Published on 10 April 2014

With Kate’s  new line with Topshop due for release in May, we celebrate our love for the style icon with our top 10 Kate Moss advertising campaigns.