Seven seminal summer lovin’ campaigns

Setting the scene for their iconic collections, fashion houses have been celebrating the decadence of summer for years. Shooting sun drenched scenes all over, pieces by the pool and stickily seductive models, the SS campaigns are some of fashion histories most iconic. From Miu Miu’s cooling underwater vibes to Chanel’s tennis court chic, these designers have captured their seasonal aesthetic flawlessly. Now that it’s a little less bright than before, take a peak at these summer lovin’ campaigns to power you through to the next of the summer sun…