[K]endrick Lamar has brought DAMN. through to 2018, and boy are we grateful. Without a doubt one of the best albums of last year, the artist has only released five videos until now: the incredible choreography of ‘DNA.’, the awe-inspiring premise of ‘HUMBLE.’, the Rihanna featuring ‘LOYALTY.’ and the ethereal visuals of ‘ELEMENT.’. At the end of December, as a perfect Christmas present to all music lovers everywhere, Lamar dropped the long awaited visuals for ‘LOVE.’.
The tenth track on his award-winning album, the song features soul singer Zacari and is a genre-defying track, upgrading a love song into his innovative hip hop rap. Already hitting the millions in YouTube views, the video hints at various influences, and also teases Kendrick’s mysterious involvment in the soundtrack for Ryan Coogler’s upcoming Black Panther film.