[T]he most Instagram-worthy swimwear label to know? Get Hunza G on your radar stat. Peter Meadows originally made Hunza costumes in the mid-80s – one cut-out dress most famously worn by Julia Roberts in Pretty Woman. Since Creative Director Georgiana Huddart re-launched brand with Meadows in 2015, everyone from Bella Hadid to Kim Kardashian West has been going crazy over the crazy-cool retro creations with a modern twist. “I couldn’t understand why there was no were to buy the crinkle pieces anymore” Huddart explains to Hunger. “So we decided to re-launch the crinkle again but under the name Hunza G…….The G is for my name Georgiana….very original!”
“I wanted to use the crinkle but make the designs less fluoro,” she adds. “Giving them something slightly more sophisticated and not so literal to the Miami aesthetic that defined them in the 80’s. We have added frills, tortoiseshell detail and I wanted to make them more contemporary.” Georgiana Huddart gives us the low-down on the future of the brand, her biggest influencers and the swimwear trends making waves (literally) at the moment…
Hi Georgiana! Hunza was launched in 1984. Would you say Hunza G still has an 80s edge to it?
It does. But I wanted to make it into more than just an 80’s style aesthetic. I equally didn’t want it to totally disown its 80’s heritage, so it was about trying to find the right combination of referencing the 80’s whilst making it a little more sophisticated and indefinable in terms of era.