This week we have a dig in the fashion archives and take a look at some of our favourite fashion campaigns that were banned in the UK and elsewhere. Saucy devils.
Levis: Banned in the UK, this advert from Levis went viral online. Featuring a supposedly blind man watching a woman strip in a public toilet, it has had over 25 millions views to date.
Calvin Klein: These controversial 90’s Calvin Klein adverts were banned in the USA. They ignited controversy over their use of child-like models and sexualised poses, and were seen to be promoting exploitation.
Agent Provocateur: Kylie’s infamous ad for the lingerie brand was only approved to show in cinemas. It saw her gyrating on a rodeo bull, then inviting all the men in the audience to ”stand up…no?”
Diesel: Part of Diesels ”Kick Ass” campaign, this advert is one of our all-time favourites. With the tagline ”Diesel Sneakers. Not made for Running. (Great for Kicking Asses)”, it was never released on TV but went viral online.
French Connection: Featuring kung-fu fighting lesbians, this 2006 advert by French Connection received complaints for both its violence and sexual nature. It was subsequently pulled from British TV.
Tom Ford: Shot by Terry Richardson in 2007, this provocative Tom Ford campaign was criticised for its pornographic approach and was subsequently banned in several countries.
Gucci: Responsible for some of the most controversial adverts ever, Tom Fords 2004 Gucci campaign featured Carmen Cass with a the Gucci ‘G’ shaved into her pubic hair. Shot by Mario Testino, the ad was banned worldwide instantly.
Sisley: This image from Sisleys 2003 campaign was shot by Terry Richardson and featured brazilian model Ana Beatriz Barros. Other banned campaign images have included a model squirting milk into her mouth from a cows udder, and ‘Fashion Junkie’, which depicted models ‘snorting’ a white vest.
Diesel: Diesel were at it again with their 2010 ”Be Stupid” campaign. The UK’s Advertising Standards Agency deemed the ads indecent, saying they could be seen by children and might encourage bad behaviour.
Ann Summers: OK so not strictly a fashion brand but we couldn’t resist. A lesson in subtle advertising, Ann Summers’ 2005 campaign contained no graphic images. But with the tag line “flick your bean better” it was bound to provoke, and never aired on terrestrial TV.