On obstacles faced during the shoot, “making films for art sake with no budget and no direct platform can be difficult. This is truly art in its purest form without softening or embellishments. It is hard to see a film through regular glasses without a budget, but the bare bones idea can be just as strong in its starkness, without the fancy equipment, lighting, crew and big budget setups.
We didn’t want this piece to look like a fashion film, yet we still wanted to make the clothing look desirable. Fashion films can often seem cliché or come off a bit tacky for lack of authenticity. We prefer to tap into the fashion that came organically from filmmaking such as the polka dot dress in The Little Thief or embracing New England 60s prep in Love Story starring Ali MacGraw. These weren’t fashion films but the clothing became iconic and had flair, almost a fragrance that the viewer could sense, that added authenticity to the character. It’s not common to make the clothes come second when making a fashion film but that was the idea.”
On her upcoming projects, “my directorial debut Wonder Valley about a weekend girls trip to the desert to the Joshua Tree National Park turns homicidal once hallucinogenic drugs come into play is set to come out in 2016. I’ll also continue shooting portraits and want to create a TV show for a fashion brand as well.”
For more information on Heidi Hartwig and her projects visit her website.