Vetements announce return to the runway
U-turn.
[E]arlier this year Vetements spectacularly announced that they would be stepping down from the Paris Fashion Week runway in favour of showing their collections as presentations. Today, they have made a u-turn on that policy and confirmed that they will be rejoining the fashion week schedule with an AW18 menswear show. That show will take place on January 19th.
Challenging the fashion status quo has been a Vetements trademark since the brand was founded in 2014. Having kickstarted fashion’s worldwide bootleg trend, brought a gritty realism to its lookbooks and challenged (almost) everyone with its astronomic pricing, sidestepping the runway has apparently proved a step too far. It does, though, remain unknown whether this is an exception to Vetements’ new rule.