Avigail and Damian Collins are an unstoppable design and creative partnership. The wedded couple are known for their brand Silver Spoon Attire – a luxury street wear line that features leathers, brightly coloured beanies and printed T-shirts. Their penchant for mixing street wear with couture led to styling some of our nation’s favourite pop artists. They have conceived and created looks for Rhianna, Disclosure, Tinie Tempah, Eliza Doolittle and Jessie Ware. The 90s provides much inspiration for the couple: The era of the super model, glamour and grunge, Prince, Nas, Clueless, Gucci loafers … the list goes on…
WHY DID YOU DECIDE TO CALL YOUR BRAND SILVER SPOON ATTIRE?
Avigail: It relates to those socialites in the public eye who live their lives behind tinted windows and were born with a ‘silver spoon’. We thought that Silver Spoon Attire was a good name for a brand. Our first ever collection was a range of unisex leather jackets and we named each one after a ‘silver spoon’ child. There was, The Macmillan named after Dan Macmillan, The Trump, The Coppola and The Jagger. Under the umbrella of Silver Spoon Attire we also have Silver Spoon Styling and Silver Spoon Creative.
WHO WEARS THE TROUSERS?
Damain: Well, for a few years it was me but now I think I’ve lost them.
Avigail: I’m wearing the trousers at the moment and they are definitely high waisted.
TELL ME ABOUT THE COLLABORATIVE PROCESS WHEN WORKING TOGETHER?
Damain: We are very democratic in our approach to work. We are married and live together, we work together and do everything together, give or take a few or our own solo projects. We think about our work from the moment we open our eyes, to when we go to sleep, seven days a week.
ARE YOU BOTH WORKAHOLICS THEN?
Avigail: I think Damain didn’t really used to be, but now he is … probably more than me!
Damain: The harder we work the better things go. No matter how hard you’re working invariably there’s someone working even harder coming up with even better ideas. Once you reach a certain level to maintain it or progress you definitely have to work really hard.
DID YOU ALWAYS KNOW THAT THIS S THE CAREER YOU’D END UP IN?
Avigail : No. We always knew that we wanted to be designers, back then that was kind of the be all and end all. We never really even knew what a stylist did until we met Mariel Haenn (Rhianna’s stylist in the US) whose the person who got us into styling. It comes really naturally to us, styling helps our line and our line helps our styling.
WHAT WAS YOUR STYLE LIKE IN YOUR TEENS?
Avigail: Well mine was very fluffy Miss Sixty customised jeans, silk scarf dresses and floaty skirts. Always worn with Buffalo trainers.
Damain: In my teens, I thought I was a rapper from Brooklyn. I would wear super baggy jeans with Timberlands or Nike Air Max and XL hoodies. Then in my late teens I got into wearing Gucci loafers and roll necks and I had long hair – it seems pretty tragic now!
YOUR BRAND IS VERY NINETIES INSPIRED. DO YOU BOTH HAVE NINETIES ICONS?
Avigail: Mine would be Cher from Clueless, Aaliyah, Mariah Carey and Gwen Stefani. We also reference a lot from that nineties super model era, Naomi Campbell and those power looks and also Kate Moss and her nineties grunge look. When doing shoots their poses and energy are definitely a point of reference for us.
Damain: Mine would definitely be Nas. He is someone who is a great inspiration to me. Also Prince, I love Prince.
IF YOU HAD TO GO TO A PARTY DRESSED AS A NINETIES COUPLE WHO WOULD YOU GO AS?
Avigail: JLo and P Diddy?
Damain: Well I don’t know how I’d pull off the P Diddy part? It would have to be Kate Moss and Jonny Depp or what about Madonna and Warren Beatty?
DID YOU ALWAYS KNOW THAT YOU WANTED TO STYLE MUSICIANS OR DID THAT HAPPEN MORE ORGANICALLY?
Damain: Well, it could have just as easily gone the other way for us because we were interested in styling for editorial and doing high fashion. However, then with the development of our fashion brand, Silver Spoon Attire created a musically orientated client base. It is also great to work with people that have a stylistic vision and we help to create and enhance that.
Avigail: Our work is always a collaboration between us and the artist. We listen to their music and then come up with a look or a concept together. There are always challenges especially for performances with themes, colours or concepts.
WHAT MAKES YOU ANGRY?
Damain: A the moment I am completely zenned out. Now when I think about what used to anger me about styling it seems really trivial.
Avigail: I hate it when people aren’t appreciative and don’t say thank you enough.
WHAT HAS BEEN YOUR PROUDEST MOMENT OF YOUR CAREERS TO DATE?
Damain: Curating a pop up store at Browns earlier this year was a really proud moment for us. We had all our nineties vintage pieces that we made and collected in store to buy.
Avigail: Doing the Brit Awards is always a really proud moment. When we did the Brits a couple of years ago we styled about 70 people. Rhianna’s performance had 50 dancers and musicians in it and then we did Tinie Tempah too, as well as styling artists on the red carpet.
WERE THERE ANY DRAMAS ON THE NIGHT?
Damain: We actually got locked in the O2 and the end of the night with 14 suitcases!
WHO ARE SOME OF YOUR FAVOURITE DESIGNERS TO WORK WITH?
Avigail: Working with Miu Miu this year was really special, they designed a dress for Jessie Ware for the Brit Awards. Ever since I got into fashion, Miu Miu and Prada have definitely been among my favourite designers.
Damain: For Tinie Tempah’s tour last year I styled him in Christopher Raeburn. From the moment I saw his first collection online I thought it was really cool, it’s kind of luxury street wear.
WHAT ARE YOUR THREE MOST TREASURED ITEMS?
Avigail: A piece of art by Tracy Emin that hangs above our bed. It’s called, A Rose is A Cunt, it’s of a woman with her legs open. My wedding ring is of course really, really treasured. Also the wedding gift that Rhianna gave me is something I wear every day, it is a body chain, in the shape of the Star of David that has red rubies in it.
WHAT ARE YOU WORKING ON AT THE MOMENT?
Damain: In the run up to Glastonbury we’re going to do a small festival inspired collection.
Avigail: We have been working with a company in Mexico called, Senior Lopez, the name of the collection is called, Whenever I’m With You It Feels Like Summer. It’s going to launch in the next couple of weeks and will be available to buy at Browns.