A Mia Khalifa takeover: fashion’s new fave is fronting the Heaven by Marc Jacobs campaign

Mia Khalifa is officially taking over fashion, and rightly so, as the star has an evident knack for all things style. The media personality has been revealed as the new face of Heaven by Marc Jacobs’ latest campaign – the go-to Gen Z brand. It’s another name added to the roster of Heaven’s talent, the likes of which have seen Ice Spice, Liv Tyler, and Michéle Lamy wear their go-to viral pieces.

Khalifa is relatively new to the fashion game, recently appearing on a slew of frow’s at Paris and Milan Fashion Week. But she entered with a bang, channelling brands like Stella McCartney as well as starting her own body jewellery brand, SHEYTAN. 

She is an officially verified fashion girly on TikTok and Instagram and has just been announced as the face of Shoreditch Ski Club’s summer wear campaign. And Khalifa’s collaboration game isn’t slowing, with her venturing into Wiz Khalifa’s marijuana lifestyle brand for a “Khalifa Kush”, that could potentially feature some of her own apparel.

Now, she stars in the photoshoot campaign for Heaven by Marc Jacobs, inspired by all things farm life, it would seem. She lies in bales of hay and drives a tractor in the brand’s must-have items, including the Daisy Tank dress, the Daisy Lone Star buster, and the Star crochet dress. “She IS serving,” say fans in the comment section of the post on Heaven’s Instagram. “She embodies what Heaven is,” says another. More are likening the campaign to the recent A24 film Pearl, saying “It’s giving sexy slasher I LOVE this.”

With chunky Margaret Platform Boots and the Daisy Laminated Rib Dress by her side, Khalifa is taking the fashion world by storm. You can see the full campaign and shop the looks on the Heaven by Marc Jacobs’ site, or head to the new Soho store in London.