An Ode to Tradition: Inside Prada’s 2020 Resort Collection

Head on a visceral journey with Miuccia and more.

The Piano Factory, Prada’s American HQ featured the label’s 2020 Resort show, in the structure designed by Herzog & de Meuron by the banks of the River Hudson. Inside the building, a series of carved lounge furniture assembled with neon columns highlighted a sense of space and placidity, with a little hint that aided in making the overall atmosphere somehow peaceful.

A needed overdose of sleek simplicity and a reinterpretation of old classics was juxtaposed with the world’s overall complexity: the show served to bring forward the core values of craftsmanship, through sophistication, elegance and sedition.

The collection held a puritan motif, intertwined by a realm of traditional textures: cottons, drills, gabardines, leather and suede. The chromatic game isn’t to neglect neither, as the palette highlighted tones of navy, pale blue, and off-white hues.

Flower embroideries and paillettes were a further go-to print statement for Prada, merged with a baroque allure inspired by chunky knits and pearls, ensembled in such an exquisite way that only Miuccia’s artistry can provide.

Slow down and craft better? Perhaps Prada’s message this season awes the primary grassroots of craftsmanship, emphasising the brand’s timeless legacy.

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  • words Chidozie Obasi
  • images via @Prada

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