Music

Ashnikko’s new music video is a break-up anthem purge

Hi, It’s Me is the dark tounge’n’cheek visualisation of the mind’s inner turmoil over heart vs head.

We’ve all been there, deciding whether to reach out to that ex we know doesn’t deserve it, sending a text to someone who isn’t the person you used to know. In Ashnikko’s Hi, It’s Me video, directed by Lucrecia Taormina, these feelings are transformed into a The Purge style kidnapping – a symbolical split personality that reminds us that in an ideal world, the reaction to heartbreak would be focused on logic rather than emotion.

Ashnikko expresses these feelings in her lyrics with her typical sonic punk and hip-hop style, chopping up her delicately high-pitched choruses with rapping, adding more power to the anguish and indecisiveness she is conveying in the song.

Hi, It’s Me, the title track for her new EP, is packed with ‘fuck you’ feels, it’s also a delightful taster for what’s to come from the new album – “each track is designed to embolden autonomous women and put shitty people – mainly men, and especially awful fuccbois and dumping douchebags – in their place.”

Art, music and sexual liberation are the founding elements of Ashnikko and her music. Until 2017 she exclusively only listened to women musicians such as M.I.A and Bjork, and she holds these female artists among others such as Nicki Minaj, as the profound feminist influences that shape her sound today.

The young artist sings support from the likes of Annie Mac, Zane Lowe, DJ Target and Annie Nightingale and in no doubt many more to come with her highly anticipated EP due to drop soon.

Scroll down to watch the video for Hi, It’s Me.

12 July 2019