Could this be the future of the fashion show?
Ever find yourself in a YouTube vortex – staring at a hypnotic loop for hours? Same. Well, that experience is about to get a whole lot more surreal, and stylish, with the arrival of Balenciaga Loops.
Recently launched on the platform – the series is latest in Demna Gvasalia and the fashion houses’ experiments in creating immersive audio-visual experiences.
Each loop is a collaboration with a visual artist, presenting unique artwork and animations that are inspired by looks from the newest collection, all set to a soundtrack curated by Rinse France.
Created around moods – from work out, to pre-party to post-breakup – the series so far presents pieces with two intriguing artists.
Berlin-based illustrator Max Guther has created a hyperreal brutalist bathroom scene featuring an iconic look from the SS19 collection that channels ‘pre-party’.
Known for his strikingly detailed digital universes – Dutch artist Max de Waard’s piece features the Track sneakers within a neon-hued, crazily cluttered office scene, scored with a techno mix.
Is this the future of the fashion show?
23 April 2019