Balenciaga falls from grace, dropping to 11th place on the hottest brands rankings
Meanwhile, Prada has come out on top of the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022.
Balenciaga has taken a massive drop in estimations after falling to 11th place from 4th on the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022. Seeing a downward trajectory, Balenciaga had a rocky quarter, severing its ties with Kanye West and facing allegations of child exploitation in a recent campaign.
Meanwhile, Prada took the top spot after moving up from 2nd in the third quarter of the year, and replaced Gucci as the reigning brand.
From October to December, searches for Prada products increased by 37 percent. That was in addition to a number of big changes for the company: In Q4, Prada launched its first fine jewellery collection, made of recycled gold; named the TikTok star Charli D’Amelio the face of its Linea Rossa FW22; and appointed Andrea Guerra the new Prada Group CEO.
Although Prada beat out Gucci, the latter brand only dropped to 2nd on the Lyst Index’s ranking. A more impressive move came from the 3rd placed Moncler, which was all the way down in the 17th spot the previous quarter. During the winter months, the outerwear company saw a 76 percent increase in searches, catapulting it to its highest ranking since the fourth quarter of 2020. Rounding out the top five brands were Miu Miu, Prada’s little sister, and Valentino.
Seeing a downward trajectory, Balenciaga dropped all the way to 11th from 4th just a few months ago. Notably, the Paris-based brand had a rocky quarter, severing its ties with Kanye West and facing allegations of child exploitation in a recent campaign.
Head to Lyst’s website for the full list.