Brad Pitt reveals genderless, eco-friendly skincare line
Yet another celebrity beauty brand, this time courtesy of Mr Pitt.
Oscar winning actor Brad Pitt revealed his genderless skincare line, Le Domaine, in an exclusive interview with Vogue today.
The Fight Club star’s line consists of four products, which come in recyclable bottles and jars, with prices ranging from £60 to £290. The line includes a cleansing emulsion, two types of cream and a serum, which according to Le Domaine are created with 96% to 99% “natural origin” ingredients as well as being vegan.
The brand has a “very strict blacklist” of ingredients that are “subject to controversy regarding the environment or the natural balance of your body”, including microplastics and synthetic oils. The products are produced in France using grapes from Chateau Miraval, the vineyard that Pitt bought for his ex wife Angelina Jolie back in 2012.
The scientists who worked on Pitt’s skincare range focused on grape-based antioxidants and even developed an “exclusive molecule” called GSM10 that is present in the products. Sustainability is also a key factor in the brand with caps on Le Domaine’s refillable bottles up-cycled from old wine casks.
During his interview, Pitt told Vogue that he would not have launched the brand “unless we felt there was something valid here, something original, something that worked.”
“I get sent stuff all the time and… ugh,” the Bullet Train star added. “But last year we had been testing Le Domaine and I was really surprised by the results and that, for me, made it worth going forward.”
When asked why it was important to make Le Domaine a genderless brand, the actor replied: “I don’t know if it’s just that I believe in being all-inclusive as much as possible? Or maybe it’s about us guys needing help from others in understanding how we can treat our skin better?”
“We kept the smell very neutral, very fresh, and very, very subtle. I mean, I’m the kind of person who will change hotel rooms if I can smell the cologne of the last person who stayed there! It’s too much! It’s too strong! Keep it subtle. Let people come to you.”