Browns Fashion celebrates Neo Bohemia for SS19

Go your own way...

Time for a style reset? Browns Fashion have got you covered, with their sun-soaked SS19 campaign shot in Sri Lanka exploring the notion of living authentically. From a mishmash of textures to city hippie vibes (hello tie dye 2.0) and clashing prints – anything goes.

Never settling for being one thing the shoot explores a range of themes such as animal kingdom, Californication and craftmanship with luxury powerhouses such as Gucci and Balenciaga juxtaposing new game changers such as Asai’s Hot Wok and Paria Farazneh – anything goes.

“Spring Summer 2019 was one of my all time favourites when it came to trends partly because it referenced so many of my favourite things: a nod to seventies California, surfing and a heavy dose of re-interpreted tie dye – who knew I would enjoy tie dye so much!” Ida Petersson, Browns’ Fashion Womenswear and Menswear Director tells HUNGER. “However what I loved the most was how designers were once again going back to designing for women, the move away from a look that was borrowed from the guys was championed across a number of brands even within tailoring which was another key moment. Go your own way as we say at Browns!”

Shop online here and check out the SS19 campaign in our gallery below.

1 April 2019