Daniel Lee appointed as Chief Creative Officer of Burberry

Following Burberry‘s show-stopping spectacle and star-studded presentation of its SS23 collection, the British luxury brand has officially announced that the long-speculated rumour is true. Daniel Lee will officially replace Riccardo Tisci as Chief Creative Officer, who is set to step down by the end of this month.

Tisci has spent almost five years at the brand, spearheading Burberry’s contemporary creative transformation. Under his direction, Burberry has a refreshed image, featuring a new visual identity highlighted by a revived Thomas Burberry Monogram.

“Burberry is a very special place with a magical past and a very promising future. The chapter I was asked to write in its long story is one that I am incredibly proud of and one I have decided would culminate with my show on Monday. I thrived to continue a legacy of innovation and consistently championed for creativity and diversity, in order to always keep Burberry moving forward,” said the designer.

“I want to thank my teams, past and present, and the army of collaborators and friends who helped me write a chapter that I hope will stay in Burberry’s future for years to come,” he concluded.

British-born designer Lee will begin his new role at Burberry on October 3rd. In the past, Lee served as the creative director at Bottega Veneta between 2018 to 2021 before joining Burberry, helping to invigorate the brand to its modern success. 

Before Bottega, he was the director of Celine’s ready-to-wear and had an extensive resumé that included working with Maison Margiela, Balenciaga and Donna Karan. “I am honoured to join Burberry as Chief Creative Officer,” said Lee.

“Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”