Arca, Honey Dijon, Isaac Cole Powell, Kai Isaish Jamal, King Princess, Raisa Flowers, Samuel de Saboia and Omar Ayuso all star in the brand's latest campaign.
Calvin Klein worked with six photographers including Gorka Postigo Breedveld, Matt Lamb, Ryan McGinley, Campbell Addy, Collier Schorr and Vivi Bacco who have captured eight cast members in pared-back, intimate settings. The short films document the cast’s relatable stories and experiences with a range of emotions.
While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for – and impact on – the LGBTQIA+ community these include Arca, Honey Dijon, Isaac Cole Powell, Kai Isaish Jamal, King Princess, Raisa Flowers, Samuel de Saboia and Omar Ayuso.
Calvin Klein partners with multiple non-profit organizations in support of LGBTQIA+ advocacy, equality, and safety. This year, Calvin Klein is proud to announce a two-year partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. Through the partnership, Calvin Klein will use its platform to increase the knowledge of Trevor’s essential 24/7 crisis services and other mental health resources to help promote inclusion for the LGBTQIA+ community.
The campaign takes an authentic approach to styling, featuring key pieces from Calvin Klein’s Pride 2021 capsule paired with denim and underwear essentials that showcases each talent’s own style. This year’s Pride collection features classic silhouettes including the Modern Cotton bralette and boxer briefs with the Brand’s logo waistband in a limited-edition palette. Cropped t-shirts and crewneck sweatshirts are also featured in the campaign, as are denim bottoms, truckers, and the iconic white tee.
3 June 2021