The Irish Whiskey brand is bringing the local Live, and inviting fans to join in with an exclusive Global Livestream on 17 March.
Last year and for the first time in more than 250 years, St. Patrick’s Day celebrations were called off all over the world. Now, after a year in isolation, it’s time to celebrate – albeit virtually. After a year like no other, Jameson Irish Whiskey is partnering with long-time HUNGER fave and friend of the brand, Jessie Reyez, to host an exclusive performance live-streamed via the Jameson Connects platform and into homes across the globe tomorrow (17 March).
The immersive livestream will see the Canadian singer-songwriter perform tracks from her critically acclaimed debut album Before Love Came to Kill Us as Jessie and Jameson bring together a host of emerging talent from her native Toronto and connect them with upcoming names from across the ocean in Dublin, the home of St Patrick’s Day. Viewers will also be taken on a virtual journey between the two cities, showing that while the current circumstances might not allow us to be together in person, we can still join in and celebrate with an Irish state of mind wherever we are.
To celebrate hometowns and communities, fans will be brought through the streets of Toronto, Canada and taken inside The Great Hall – a local venue that would usually be a hub of music, crowds and connection, but has stood empty since the beginning of the pandemic. Here we will see performances from rising musicians Junia-T and Savannah Ré who have both been handpicked by Jessie, before Jessie takes to the stage with her band for the gig’s headline set. Over in Dublin, we will be able to watch performances from some of Ireland’s most exciting up-and- coming artists, experimental rapper and mulitdisciplinary artist Kojaque and political lyricists Denise Chaila.
This event not only marks St Patrick’s Day, but also sees the continuation of a longstanding friendship between Jessie and Jameson – one that goes back several years to the very start of Jessie’s career. Jameson was Jessie’s drink of choice to share with friends after long shifts while working as a bartender to support herself as she awaited her big break into the music industry.
At the beginning of the pandemic, the two also linked up to stream an exclusive set in which Jessie performed tracks from her debut album for the first time live from her bedroom to the rest of the world. Jessie and Jameson donated what would have been her fee to her crew and band whose livelihoods were badly affected by the cancellation of her scheduled tour dates after the Covid-19 outbreak.
During a time where we are all missing live music and connection from our lives, Jameson hopes that this St Patrick’s Day they can offer friends all over the world an opportunity to come together, have a drink and celebrate with a little Irish spirit, no matter where they are based.
Tickets to the gig are free, but fans will have the option to donate to a cause that is very close to Jessie’s heart. Namely, Al Otro Lado an organisation that provides holistic legal and humanitarian support to refugees, deportees and other migrants in the US and Tijuana through a multidisciplinary, harm reduction-based practice.
Gigs will be streamed globally on 17 March at 8PM (GMT, PDT, EDT, MYT) & 9PM (CET). Sign up is now open here.
Want more Jessie? Check out our Issue 14 cover story with the musician here.
16 March 2021