CHANEL Launches “Celebrity By” To Mark 100 Years of No. 5

Marion Cotillard heads up an international and interdisciplinary roster of talent reflecting on the nature of fame in a new video.

To mark the 100-year anniversary of Chanel N°5, the world’s most famous perfume, Chanel has brought together inspiring voices from different fields to reflect on the notion of celebrity in a new short film released today.

Appearing in the film are celebrated actress and face of N°5 Marion Cotillard, distinguished ballet dancer and choreographer Marie-Agnès Gillot, Chinese fashion media icon Hung Huang, renowned psychologist Laurie Santos, esteemed former Vanity Fair editorGraydon Carter, and international dance star Lil Buck.

Representing a diverse range of disciplines and geographies from around the world, each speaker offers their unique perspective on how the notion of celebrity continues to shape and reshape culture, creativity, and society. Titled “Celebrity by” the film is the latest in a series of inspiring content from the house as it reflects on “100 Years of Celebrity” as N°5 reaches its 100-year anniversary.

Given that N°5 did not just transform the world of perfumery, but also artists, photographers, filmmakers, writers and the public for generations, so Chanel is taking the perfume’s 100-year anniversary as an opportunity to reflect on the new forces of celebrity that will shape the next century.

The celebrities reflect on a series of wide-ranging subjects, with Marion Cotillard exploring the interplay between celebrity and icons, idols, and legends, and expressing the importance of staying true to yourself and supporting causes that matter. Marie-Agnès Gillot shares her intimate personal journey as one of France’s most celebrated dancers and the role of celebrity as the embodiment of skill and craft

Hung Huang explores the seismic shift that “celebrity” has undergone in China, tracing its history through the influence celebrity and fandom culture is having on today’s youth and women. Laurie Santos, whose lecture on happiness at Yale has enjoyed unprecedented popularity in recent years, deconstructs our fascination with celebrity, how our minds are programmed to search for and follow celebrity, and how technology continues to redefine how we engage with it.

Graydon Carter draws from his vantage point as the former editor of Vanity Fair to discuss the seminal influence celebrity has had on popular culture, mass media, and fashion. Lil Buck shares his experience as an international dance prodigy whose craft has been shaped by an extensive spectrum of celebrity, cultural, and creative influences, from popularizing jookin’ at just 13 years old to collaborating with Madonna and others as he moved into ballet and other forms of dance.


To accompany the main film, CHANEL has also published individual video vignettes of each speaker to explore their intimate perspectives on celebrity in more depth. The full film and individual videos are available to watch on

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