Chanel launches new “diversifying” Cometes Collective beauty project

Chanel has launched the Cometes Collective, a new initiative aimed at diversifying and reinvigorating the brand. 

“Rising star” makeup artists Ammy Drammeh, Cécile Paravina and Valentina Li are the first to join the scheme, with new beauty professionals expected to join in the coming years. From October 2022, the trio will work to expand Chanel’s colours and shades, reinterpret brand icons and reinvent its creative language.

“The house is proud to partner with these artists, the deserving recipients of international acclaim for their creativity, their expertise and their free and authentic visions of beauty,” Chanel said in a statement, detailing that their new creative collaborators “will contribute to the development of new collections and imagine inspiring content for Chanel makeup lovers”.

The initial three members of the collective were chosen for their “vibrant and singular vision of beauty”. Each artist will create their own seasonal collections and work together on shared releases.

Chanel will reveal its first collections created under the Cometes Collective scheme in January 2024.