Throughout the months of May and June, Coach will be harnessing its NYC identity to bring a sense of hope to the UK capital.
As lockdown restrictions ease and a renewed sense of optimism fills London’s streets, Coach is planning to surprise and delight with pop-ups across key locations throughout the city. Namely, taking inspiration from the house’s New York origins, mobile pretzel carts will be stationed at six locations across central, east and west locations in the capital.
Coach’s iconic Signature pattern will adorn food carts serving NYC-style pretzels, paying homage to Coach’s roots and inviting customers to experience a taste of the big apple from across the pond. An exclusive selection of novelty gifts will be available to shop, including souvenir fridge magnets, puffy stickers, rubber topped pencils, hand sanitisers, and of course, post cards.
What’s more, all of the proceeds will be donated to Coach charity partner UK Youth. UK Youth is a leading charity aiming to ensure that all young people are equipped to thrive and empowered to contribute at every stage of their lives.
Want to find out when Coach is coming to your area? Check out the list of locations and dates below.
Weekend 1 (21st – 23rd May) Potters Field
Weekend 2 (29th – 31st May BH weekend) Victoria Park
Weekend 3 (4th – 6th June) Westfield White City
Weekend 4 (11th – 13th June) King Cross Station
Weekend 5 (18th – 20th June) Spitalfields
20 May 2021