News / Fashion

Coach Keeps It in the Family for Basquiat Collection Campaign

The legendary artist's niece joins an all-star cast including Jennifer Lopez, Michael B Jordan and Paloma Elsesser.

Want to show off your art knowledge? Coach has got you covered. The brand has introduced its Coach x Jean-Michel Basquiat collection, showcasing the spirit and vision of art trailblazer Basquiat and inspiring a global campaign starring the likes of Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece, Jessica Kelly,

The collection initially debuted on the runway as part of Coach’s Fall 2020 collection and is intended to introduce Basquiat’s artwork and values to a new generation through the lens of family, both those we’re born into and those we choose. The campaign was created in collaboration with photographer Micaiah Carter and a global collective of creatives including Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon, and photographers Fan Xin and Zhang Meng.

Speaking of the crossover, Coach Creative Director Stuart Vevers said; “[Basquiat] embodied the creative, inclusive spirit of New York and was a force for change in his community.” Continuing, he added: “I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”

Speaking on behalf of her family, Basquiat’s sister Jeanine expressed her enthusiasm for the collection, stating; “We really love this collection from Coach, they did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life.”

In addition to the campaign images, Coach is introducing a series of short social-first films in which the cast discuss the importance of family, art and Basquiat’s legacy, inviting community members to join the conversation.

Learn more via Coach’s official Instagram.

8 September 2020