The two iconic brands have teamed up for a fresh collab modelled by Paloma Elsesser and TikTok's rising stars.
First released on 2 February, accessories brand and HUNGER fave Coach has joined forces with Champion, known for its athletic apparel and streetwear.
The collab draws on the brands’ shared values of craftsmanship and authenticity, as well as their American heritage and identity. Leather bags, chic leather jogging bottoms, jumpers and shearling jackets are printed with Coach’s distinctive story path and Champion’s C-logo.
To celebrate the collection, Coach has released campaign imagery featuring Paloma Elsesser and launched the “How to Coach a Champion” TikTok challenge, seeing TikTokers Wisdom Kaye, Maha Gondal and Jeffrey Tung encourage followers to engage with Coach’s fashion authority and Champion’s athleticwear expertise on the app.
Speaking of the project, Coach Creative Director Stuart Vevers said; “I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share.” Continuing, he shared; “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”
“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” added Champion Chief Global Design Officer Ned Munroe. “To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”
Shop the Coach x Champion collection here
4 February 2021