28 June 2021

Dior and Travis Scott: Name a Better Duo

...We'll wait!

Taking place on Friday (25 June) and celebrating Dior’s connections to the state of Texas (where Christian Dior visited to celebrate his debut collection in 1947) the French house called upon Houston-born rapper Travis Scott to collaborate on its SS22 Menswear collection. The result? Unexpectedly marvellous. 

Reinterpreting the French house’s codes for the Texan landscape, Kim Jones and Scott delivered a sun-bleached palette of mauve, beige, pistacho and pale blue alongside a “toile de cactus” pattern reflecting desert scenes. 

The house’s signature tailoring was rendered with a new fluidity of flowing lines, soft flares and slim overcoats. Dior’s talent for suiting could also be seen elsewhere, in the elevation of sportswear items such as t-shirts and track pants. 

Scott reimagined the Dior logotype with hand-drawn graphics used as prints, while the Cactus Jack (Scott’s brand) character reappeared as a patch on bags and leather souvenir jackets. On accessories, the Dior monogram was manipulated to spell out “Jack” and diamond monogram, referencing the 1960s archive, cropped up as a new graphic logo canvas. 

To create an impact off the runway, Scott and Dior collaborated also with contemporary US artist George Condo on a series of hand-painted shirts auctioned off to raise funds to support creative education and talent via scholarships. 

 

See some of our favourite looks from the collection below. 

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