7 September 2022

E-dentity: Emos and E-kids unite in this digital editorial

...a start button appears...*CLICK* Choose your fighter, choose your anxiety, choose your very own E-dentity! You ascend into the digital space where all your favourite weirdos gather. A place where the e-kid and emo scenes unite. Flashy billboards catch your attention. “You are valid!” “You will not have a psychosis today!” “You EXIST!”

Created by Vladimir Vidanovski and Lena Kuzmich, this series explores how the role of the outsider has been adopted by mainstream culture and the importance of the digital realm in this process. Gaze away… 

  • Art Direction Lena Kuzmich and Vladimir Vidanovski
  • Concept development Lena Kuzmich, Vladimir Vidanovski and Val Dechev
  • Photography Lena Kuzmich
  • 3D Vladimir Vidanovski
  • Talent Hannah Neckel and Lea Neckel
  • Styling Ilija Milicic
  • Make-up Crystal O
  • Hair Pouran Parvizi
  • Photography Assistance Daria Savytska
  • Postproduction Lena Kuzmich and Vladimir Vidanovski

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