Versace Jeans Couture has unveiled its SS23 Denim campaign, taking inspiration from the cultural hub that is the big apple. Set against the backdrop of the iconic streets of the Lower East Side, the images are captured by photographer Grace Ahlbom, telling an intimate story of unbounded creative expression and self-reflection. The campaign stars musician Aaron Maine of Porches – an innovative synth-pop band formed in 2010 – as well as songwriter, rapper, DJ, producer and model Talia Goddess, both of whom grew up in and around the city.
The talents rock standout pieces from the collection in local streets and parks, including matching denim skirts and bralette sets, oversized jackets and men’s co-ords inspired by the Versus Versace Spring-Summer 1997 collection, Twigs and Roses. By implementing elements both from the past and the modern day, the collection offers up something familiar, yet fresh, embodying the rich creative history that has defined the big apple throughout the years.