Everything we know about A24’s makeup range

As Euphoria continues to permeate every aspect of our lives, news of A24’s beauty brand has kept the deserved mania around the show alive and thriving. 

A24’s influence has engulfed the entertainment industry, producing the films, TV shows, merch and more that we know and love today. Beyond Euphoria, films like Uncut Gems (read: Unkaaa Jamzzz), Midsommar, Hereditary, Moonlight, Waves, and Mid90s have solidified A24’s reign at the forefront of the golden age of cinema. 

And now, the production company has shown that their impact will not stop at entertainment, and beauty is the next industry that A24 will no doubt conquer.

In an interview with Allure Magazine, head of makeup on Euphoria, Donni Davy, announced that her new beauty brand, in conjunction with A24, will allow fans of the show to get the glam they’ve been desperately searching for across social media. All of the people that make up the 1.4 billion views on #EuphoriaMakeup on TikTok will now have direct access to the looks they love. 

Half Magic Beauty will give audiences the “emotional glam” they’ve been wanting. “The makeup transcends the show. In its own way, it became its own entity,” Davy said to Allure. “We want to go with that and not just be an accessory to the show, because at some point the show’s gonna be over.”

In an Instagram post, the makeup artist wrote: 

“WHAT IF I said I have a makeup line and it’s launching this Spring…..

I can’t believe I’m finally able to share this, and that this is actually real!! For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce… H A L F  M A G I C” 

Whilst it’s not clear what date exactly we’ll be able to get our hands on some Rue and Jules looks, make sure you don’t miss a single drop by keeping an eye on the Half Magic website…