Fast food fashion: McDonald’s partner with CLOT in a spicy new collab
The idea of McDonald’s unites everyone and in fashion, brings forth that ultimate high-low culture that luxury is obsessed with, in a particularly camp way. It’s recognisable, universal, and it’s making us hungry.
Only recently, Helsinki-based fashion label VAIN released a collaboration with McDonald’s. Using the classic uniform, they reimagined staple workwear and made it a McD’s Monopoly for which employees would receive the coveted garments. Now, we have a collab between the streetwear-style brand CLOT and Maccies, offering a signature McSpicy collection. Set to launch across Mainland China in Mcdonald’s outlets; this 20th-anniversary edition will see staff at selected restaurants don a special uniform designed by CLOT, fusing fashion and food branding together.
Though you may not think it, the 99p chicken burger kingdom has always been a fashion muse. Famed for its inspo to super camp Moschino, designer Jeremy Scott dipped into the classic red, and yellow company colours in 2014, with his silhouettes inspired by the uniform and mini Happy Meal bags, carried down the runway on trays. Cult-fave Vetements hosted their SS20 menswear show in a Parisian McDonald’s, the Champs-Élysées branch, to be exact. Creative Director at the time, Demna Gvasali, sent models down the runway eating the salty fries, aptly writing the show notes on napkins.
McDonald’s isn’t shy of their own influence either, releasing their fashion merch ‘Golden Arches Unlimited’ in 2019. Big Mac wristlet bag anyone? The brand has gone on to partner with celebs like BTS, J Balvin and Travis Scott, with the latter selling out of meals completely. Last year, streetwear brand Cactus Flea Market X McDonald’s also released their joint merch detailing graphic imagery and quippy slogans (“I came, I saw, I dipped”). It was only a matter of time before we all jumped on the bandwagon, right?
This time, however, the bandwagon looks a bit different. CLOT makes its new pieces seem fresher than the fries we saw before, and goes through high meets low to its own valley of golden goodness. They keep to a spirit of “satisfyingly spicy, deliciously trendy”, offering a pop-up for customers to explore the packaging and merchandise of hoodies, tote bags, and drink bottles ahead of the official launch.
The CLOT x McSpicy range will kick off in over 5000 Mcdonald’s restaurants across Mainland China from the 16th of March. All details will be across CLOT’s social channels.
