With the holiday season fast approaching, Salvatore Ferragamo have given us a taste of what to expect this season. The Italian fashion house is serving up a helping of Hollywood glamour in the form of three episodic films that span Italy, China and Korea, as well as a string of still images which showcase the best pieces from their holiday collection.
The first film, based in an idyllic Italian villa, is directed by Barbara Anastacio and stars the likes of Pilar Fogliati, Tezeta Abraham, Hildegard De Stefano, Guglielmo Poggi, Josef Gjura, and Carlo Palmeri. The film adapts key codes from iconic films, offering viewers a glimpse of the privacy and warmth of a shared moment – particularly during the holiday season. An emotion runs through the sequence of images that make up the campaign: the strength of friendship, the most intense of links. As unique as the link Ferragamo has with the innovative creativity of its products and with the world of cinema.
Through these gorgeous films, Ferragamo showcase the beauty in friendship, and unique bonds that tie us together; the ideas that embody the brands deepest values. They nod towards the love and joy of shared moments – something that we’ve been lacking over the past few years, but something that we’re excited to enjoy over the next few months; from Christmas parties to festive dinner dates.
With Holiday 2021, Ferragamo invites us to pause a moment and notice the details, a gesture, a smile, a hug… because details are what form the whole picture and make the difference. The films are available to view online, and will be featured in Ferragamo stores and windows over the festive period.