Inspired by the past, for the future, Wrangler has launched their first global collection, ICONS.
A sartorial homage to all the iconic musicians who have worn the brand over the past 70 years from Freddie Mercury, Debbie Harry, Mick Jagger and more, the collection features a mix of cult classic shirts, jeans and jackets from the archives (including a reissuing of the authentic 11MWZ, Wrangler’s first jeans and the original slim fit cowboy cut made back in 1947). To celebrate the launch, Wrangler have also opened a pop-up store in Soho, set-up to look like a 70’s recording studio. Instruments are in-store for customers to play on as they enjoy the collection, as well as hosting weekly live music nights in-store every Thursday from 6pm. Take a first look at the ICONS collection below.
Check out Wrangler’s new pop up store until 24th March (52 Brewer St, Soho, London W1F 9TQ; opening hours Mon-Sat: 11 – 7, Sunday: 12 – 5, Contact: 020 7287 7389). You can shop the collection online at wrangler.co.uk.
12 March 2019